In fact, if you do not have a plan, this type of practice can have the opposite effect because without realizing it you can end up doing what is known as car bomb, that is, excessive promotion of your business, which ends up being very unpleasant (even for your contacts) and will only make them stop seeing your publications, thus causing the opposite effect you want.
So if you are seriously thinking about having a strategy in social networks, and achieve more sales and better results in the marketing of your company, these are some ideas that you should put into practice:
1. Make a plan
Don’t take the social media topic lightly. Get trained on the subject, learn more and start preparing a plan that gives you results in the short, medium and long term.
2. Assign the job to a person in the company
To be functional, the plan in social networks requires dedication of time and therefore it is recommended that this responsibility be designated to someone who can and knows how to do it.
3. Choose the social networks to work with
There are hundreds of social networks so don’t pretend to cover them all. In fact focus is the best strategy. Choose which social networks are most comfortable for you to work with and learn about others to expand your schemes. Starting with 2 or 3 is sufficient in the beginning.
4. Create your page on Facebook
Facebook is the fastest growing social network so it should definitely be one of your options but do not work with your personal profile, create a page on facebook with all the identity of your business so that your followers identify you clearly.
5. Create a profile on Twitter
Twitter is the darling of young people so don’t underestimate this market. Create your profile and link your publications with facebook, so you will double the reach of your publications.
6. Create a Blog
In case you didn’t know, blogs are also social networks and are very valuable to position your brand and your company in search engines.
7. Create your profile on Linkedin
Linkedin is the social network for companies and professionals. In it you can get a lot business contacts, people interested in products and services, training resources and even hiring staff for your business. Create your profile and open the doors of your business to the virtual world.
8. Work on creating content, not advertising
People are not interested in advertising your business. People are looking for interesting, entertaining and valuable information. Focus all your energies and resources on creating content that attracts your followers to your social networks.
9. Write regularly
Your posts should be daily. At least 2 or 3 publications a day are recommended on your main social networks. This will keep the bond with your fans and help expand the number of people who follow you.
10. Organize a contest
Contests love people. You can offer an attractive prize that will surely move your current followers to make your content more dynamic and attract more contacts. There are several applications to organize these contests on social networks.
11. Stay in touch with your followers
It is very important to maintain good communication with the followers of your networks. Responds to your inquiries, welcomes your comments and very importantly, proactively responds to complaints that may arise.
12. Transmits good humor
This is a very convenient strategy that people like. Occasionally post things that invite laughter and sharing without your site becoming a place for jokes.
13. Allow discussions
If your page becomes a forum open to productive discussions, this is also very positive for your marketing. Allow occasionally a topic to be discussed, this will help people create more interest and stay “hooked.”
14. Incorporate articles from your blog
Invite your social media followers to view your blog posts and vice versa. This interaction contributes to the natural positioning that will ultimately attract more visitors from search engines.
15. Think and speak with images
People like images because they are easier for the mind to digest. Try to generate content with photographs and drawings and you will see how they are liked by your followers.
16. Hire advertising on social media
Over time, consider buying social media advertising using either Facebook Ads or Google Adwords. They are very effective especially if you already have a strategy.
17. Consider hiring a Community Manager possible
When you have grown up and have a sufficient flow of content and followers, seriously consider assigning this task in a dedicated way to a social media administrator or Community Manager who will be in charge of giving dedicated maintenance to all your resources.
18. Imagine a contact reading your social media by chance
This exercise will allow you to appreciate if your content, image and focus are what you really want in light of your strategy or to refocus them if necessary.
19. Create video content
Although it requires a little more time, planning and ingenuity, videos posted on social media can have a very positive effect in growing your number of followers.
20. Analyze your results
Creating and publishing content is one thing and measuring your results is another. In fact this science has a name and it is the analytics. Which consists of constantly measuring your statistics and observing the behavior of your publications Vs. the growth it generates in order to improve and focus your efforts even more and determine if you are on the right track to achieve your objectives.
