3 Reasons Why Your Business Needs a Blog

Content Marketing consists of generating value for your customers, delivering something that goes beyond the product or service you offer.

Guest Author: Ignacio Algorta

Instead of just worrying about selling, the effort is focused on helping people solve their problems, through valuable and real information, framed in what your company can do for them. In this case, the information may be provided through a Blog.

In practice, it means generating and publishing original content, with the objective of generating contacts with new relevant audiences, generating visibility and a brand image, and demonstrating the experience and authority that the company has in the area or industry where it operates.

According to Hubspot, companies with Blog they get five times more traffic to their sites.

The strength of a Content Marketing strategy lies in its ability to generate qualified leads. If the company is successful in publishing really good content, it is going to be connecting with audiences that have a genuine interest in what the company offers. If they can be wowed with quality information, the company has a unique opportunity to establish a profitable link.

1. Get the attention of Internet users

Classic advertising has lost a lot of value in recent years. Today almost everyone understands the advertising behind products and services, and knows the subjectivity with which messages are designed.

At the same time, there is over-information on all news channels, but especially on the web. There are so many banners, pop-ups, email marketing, etc., that surfers no longer have time to look at a particular ad.

Content Marketing, on the other hand, delivers value to the customer, and “earns” the right to get their attention. It offers informative content of good quality, so that the reader – voluntarily – decides to read the content.

According to a study published by the Hubspot company in 2012, companies that blog they have 5 times more traffic to their sites than those that don’t.

2. Increase the visibility of your brand

The content generated and published by the company brings the presence of the brand to new media. Content begins to appear on social media, in groups and communities naturally segmented by interest.

Current or potential customers of the company are more likely to share an article with relevant information with their contacts than to share a simple advertisement.

In addition, it is possible to improve visibility in search engines such as Google, Yahoo or Bing. These platforms reward original and quality content over other types of information, and position them better on the results pages.

3. Retain more customers

Publishing relevant information, and constantly, is also a very effective strategy when it comes to retaining the company’s bond with a person. By providing you with relevant information, we are helping the person solve a problem or fulfill a real need.

If this is achieved, who will the person turn to when they have a similar situation? Is achieved position the company as a source of relevant information on the subject of the business.

It ends up creating a bond of trust, in which people go to the company’s content to obtain the information. And it is precisely there where the company has the fertile field to generate new sales.

See also: 4 Myths of Social Media Marketing

The sooner you start with your company’s blogThe earlier you will start to notice its benefits, and the sooner you will gain an advantage over your competition.

The important thing is that you stay consistent. If you don’t think you can have it, there are services such as e-writing that help you in generating professional content.

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