And in a desperate effort to achieve it, many times they resort to certain “strategies“that far from giving good results, end up being ways to promote a business that are actually a waste of time and money
Today we tell you what are some of the most common so that you stop wasting your valuable resources on things that simply will not work.
1. Post Offers on Facebook Profile
Many entrepreneurs naively think that online media, for the simple fact of being free, is the best alternative to promote a business. They believe that just by publishing their offers on social networks and especially on their personal Facebook profile, they will soon receive thousands of calls from potential clients requesting their products or services or that their friends will gladly share them. Which will never happen.
It is more than proven that posting offers on your personal profile is a losing strategy. In fact, your friends, far from contributing to sharing them, feel to some extent threatened and harassed by a direct advertising campaign and with no possibility of escape. So the only way out is silence and in some cases even the request on their part (to Facebook) not to see your “publications” anymore.
However, it must be clarified that the Internet, although it can be a very powerful tool to sell, must know how to use. It must be done strategically and for this, it is convenient to educate yourself and learn the techniques that by the way, can generate thousands of dollars in sales, but they are not free.
2. Sending Mass Emails
Another technique used unsuccessfully by many today is mass mailing. There are many companies that today, in the 21st century, still believe that sending unsolicited mail to thousands of users is a technique that could work.
In case you did not know, the mass mail strategy was successful at some time, back in the 90s or early 2000s. That, before mail systems developed enough intelligence to detect, filter and eliminate everything sign of unsolicited mail reaching mailboxes. Nobody likes to get bombarded by mailings, do they?
Hence, the percentage of people who open a promotional email sent to thousands of recipients averages just 5% and is getting lower every day. Therefore, the old technique of obtaining and even buying databases to send mass emails translates into one of the ways to promote a business they are a waste of time and money.
Of course, there is a very successful strategy called Email Marketing that is something very different from sending mass emails, which we will gladly talk about in another post.
3. Websites Without Strategy
You will surely be surprised if he mentions a website as another one of those not recommended ways to promote a business. And it is not for less because commercial websites can cost a lot of money. So keep reading.
What is very important to know and that I always mention to my clients is that there is a big difference between “web designer” Y “web positioning“Web design is actually what makes your business page look good and is visually pleasing. Web positioning, meanwhile, is the technique that makes your page found by customers and displayed by search engines. In Internet.
Most designers know little or nothing about web positioning and the most unfortunate thing is that employers do not know much about it either and therefore do not demand it.
In such a way that a website that costs thousands of dollars and that is not strategically structured to be discovered by search engines is a total waste of time and money. This usually happens to many companies and therefore they end up losing their faith in what the Internet can do for them.
So if you are thinking of building a website for your business, be sure to invest in both design and web positioning so that your investment in promoting your company really be profitable. Of course, finding an expert in web positioning is not easy, but if you investigate carefully, you will surely find one in your city.
Finally, remember that the Internet is a tremendously powerful resource, as long as you know how to use it. Many people make the mistake of thinking that everything is easy or that everything is free. Actually the Internet can help you grow and multiply your sales, but it requires a lot of learning or paying for good advice.
So stop wasting your time and money on failed attempts and start building a real strategy for your business.
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