However the social media marketing It goes much further than starting to publish your company’s offers on your personal profile on Facebook or those annoying mass mailings that many tend to do.
In fact, many entrepreneurs fail and are quickly frustrated because they have distorted ideas of what a true digital marketing strategy actually entails.
So before you think that social networks do not work, you should read these 4 myths of the social media marketing that will allow you to have a clearer perspective on the subject so that you can make the most of your resources.
Myth # 1: Everything on social media is free
Many people have the misconception that everything in social networks is free or that they do not need to invest anything because there are millions of people connected. They think that because it is free to open a profile on twitter or facebook, any associated action will also be free.
This myth is false because the true social media marketing if it requires that we are willing to invest at some point not only in advertising campaigns, but in tools and other resources that contribute to the strategy.
Myth # 2: We need thousands of followers to be successful on social media.
Another common idea is to think that things are going well if you have thousands or millions of followers on your profiles. There are those who in fact toil with the idea of increasing their numbers.
Which also turns out to be an illusion because the number of fans or followers, although important, even more so is the number of people who are hooked on your social networks and generating interaction.
This phenomenon is something like inviting 100 people to a party and having only 5 dancing on the floor. It would still be a boring party. The goal, therefore, is to get as many of them to dance. [Twitéalo]
Myth # 3: It’s so easy to do social media marketing that anyone can do it.
Part of the enormous success of social networks is based on their ease of accessing and using them. And that’s great if you look at it from a user perspective. However, this myth also turns out to be false because to do digital marketing you really need to see things from a much more professional perspective.
To make social media marketing you need preparation, knowledge and a lot of creativity. But especially you need to know the operation in depth to understand how to structure a strategy that works and gives you the desired results that translate into more customers and more sales.
It is for this reason that today the role of a Community Manager is necessary, who is the person who carries on his shoulders the responsibility of managing our communities and making them grow.
It may interest you -> Video: 7 Worst Mistakes When Selling on Social Networks.
Myth # 4: Social media results can be immediate
We all know that things on the Internet work at a different speed. We have been participants in the enormous technological advances that make us think that everything on the web is fast. And indeed, technology has transformed our world. However, we must also accept that many things have not emerged from one day to the next.
Each piece, each thing has had its evolution and if we did a count we would discover that the best tools that we have today did not take a month and sometimes not even a year. They are the result of a long time invested.
At social media marketing things work similarly. They take time. They require the correct application of techniques to generate results naturally that really minimize costs and give us long-term results. But they don’t happen magically either.
Of course, there will be no shortage of people who will tell me that results can be accelerated through advertising campaigns. And of course I agree that buying traffic through social media advertising works but you have to make the observation that they require that magic element: money.
Finally, I must emphasize that the most important thing as always in business is to have a strategy, a plan and then to have a trained team with the right tools to be able to do a great job that delivers results.
Free Video: The 7 Worst Mistakes When Selling on Social Networks
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