Added value makes your business more profitable

Especially with the little ones, it was a real challenge to avoid crying and to convince them to sit in the chair for 20 minutes, to trust the hairdresser and to know that the noise of the electric razor was nothing to be alarmed about.

Everything seemed so complicated until one day … we discovered a hairdresser in which they had in each chair a TV and a console with fun video games for children. Additionally, the place is painted in cheerful colors and when we leave the court, they are given a balloon and a candy. Nothing could be better!

That day, not only were the problems over, but now my children are just waiting for their hair to grow a little to ask us to take them to the hairdresser with video games. All thanks to people who know that added value makes your business more profitable.

This may be a very simple example but I’m sure it illustrates in a practical way the enormous difference that the value added can represent for your business. In fact, it is this factor that can make the difference between your store and the one on the corner or between your company and the competition.

In the illustration of the hairdresser I did not even mention that the latter (the one for video games) was of course a much more expensive place. I paid almost twice as much as in others, but the satisfaction of having got rid of a frequent problem and the mere fact of seeing the smiles on the faces of my children when leaving the place, were enough so that the price did not matter to me.

Additionally, it should be mentioned that the place was impeccably clean, tidy, the hairdressers were presentable, and they were kind to the boys. Also, they always had available any of the 3 local newspapers and some magazines for whom we were waiting to have their children cut.

It goes without saying that the business was a success and was always full to the point that if we arrived on the weekend we had to take a number to know when our turn was due. Why? why the customer doesn’t care so much about the price nor do you wait if you find a business that can provide solutions to your problems.

Invest in added value means giving more, offer better service and of course charge more, but a good strategy can make the difference you need to make your most profitable business in every sense of commercial positioning.

These are some ideas that will be useful to offer it to your clients and make your business more profitable:

• Give something to those who visit your business: the mere fact that someone walks through your door and visits your premises already represents an opportunity. You can have gifts for those who visit you. It doesn’t have to be something very expensive, it can be candy, soft drinks or some simple souvenir that makes that visit more pleasant.
• A smile always adds value: Make sure to train and motivate your collaborators and employees so that they always offer a smile and a pleasant treatment to your customers. They will appreciate it and if they have to make a purchase decision, sure that the good deal will have weight. And also, it’s free!
• Send a thank you note: once you specify a good sale The a great business, send your client a thank you note where you express how important it is to have clients like him (them) and thank the trust placed in your company.
• Offers home delivery service– If it’s not part of your policy, you might consider offering door-to-door delivery for your products. Of course, the implementation of this service is more expensive and you should evaluate it before offering it, but it could represent a significant difference to your competition.
• Offer something extra in service: so that your costs do not skyrocket, you can offer some extra value represented in service. For example, if you have a car workshop, a good detail would be that each customer who repairs their car, you deliver it washed and polished. If they don’t expect it, this would be a great way to surprise them.
• Implement something that reduces the discomfort in waitingIf in your business people have to wait time or wait in line to be seen, you can reduce anxiety and make it easier by offering a coffee, plain water, a television or the newspaper. The client will relax and in the end they will get a good taste and recommendations for your business.
• Instead of discounting, offer something extra– A great way not to compromise your prices is to offer something extra. With this, your customers will feel fulfilled and satisfied that they have obtained “something else” for their purchase. An extra garment, one more day, a dessert, a brake check or a discount on the next purchase are some of the proposals that can work for you.

Remember, the true success of value added reside in “to surprise“To your customer. But surprise them as long as they are totally satisfied with your primary product or service. If the latter is not met, whatever you offer will not have the desired effect.

Imagine a pediatrician offering balloons and candy to your children but simply not providing an effective and reliable treatment. What would be your impression about it? The same applies to a restaurant, a mechanical workshop, a hairdresser, an internet café, a clothing store, a theater or anywhere.

Finally, we must be clear about some fundamentals regarding value added prior to offering it:

• Added value is not offering “anything” or offering it for the simple fact of giving “something else.” If not a carefully planned and customer-oriented strategy, it will not work.
• The added value should be managed in moderation since when you offer something extra the first time, your customers will expect it as an integral part of your service every time.
• The main objective of implementing a value-added strategy is to make your client leave satisfied, return to your place and recommend you.
• For the success of this strategy, the commitment of your employees is required. Giving a gift accompanied by indifference or poor service is the best formula for failure. Everything you plan in your business must be accompanied by care, pleasure and a good smile from your collaborators.

And what experiences have you had regarding value added Thanks for sharing.

You may also be interested in other business ideas: