Business Plan: Marketing Dog Clothes

If you are a lover of pets and especially dogs, you will know that making clothes for them is a fashion business that has not stopped growing.

And it is not for less because the friends of the canines have significantly increased the demand for very colorful clothes and accessories for their beloved pets, which makes it an excellent business opportunity that you cannot miss.

How to Get Started in the Dog Clothes Manufacturing Business

Business Description

Fundamentally the business concept It consists of the design, production and marketing of clothing and accessories for dogs. Marketing can be done through direct sales in your own store or as a wholesaler to distribute to local businesses.

The garments will be manufactured in different sizes and styles to meet the demand for all kinds of dogs such as: sweaters, hats, wigs, leashes, shirts, toys and even costumes for special occasions.

Target market

This business would generally be aimed at anyone who owns a dog or those who want to give something original to their dog-loving friends.

However, it can be especially focused on urban areas where people own dogs “finer“who are the ones who regularly invest the greatest amounts of money in the health and daily look of their pet.

Business Marketing Channels

This business can be marketed in different ways or by using combinations of them:

  • From your own home promoting your products directly with pet owners. Using a printed catalog or by setting up an online store
  • Manufacturing and distributing the products to other stores as a wholesaler
  • You can open a small distribution store in your home or in a shopping center
  • Sell ​​your products through online auction stores such as Ebay or Mercado Libre

Competition Analysis

Your competitors will regularly be other local manufacturers of this class of products of which, fortunately, there are not many.

However, there are also companies that are dedicated to importing products from China and marketing them in local businesses such as stores and veterinarians. In this case, the secret to compete is the possibility of making custom designs, with special characteristics or according to special occasions that warrant it.

Business Management and Operation

The first requirement for to set up a business of this class would be to have knowledge of sewing and knowledge of dog breeds, which is elementary for the manufacture of clothing.

For the textile and manufacturing part, you can even partner with an expert person who prepares the patterns and takes charge of the strictly productive part of the business and you take charge of the administrative and commercial part (at least at the beginning).

Of course, as in any business, the commercialization of the product and the correct administration of the company’s finances are extremely important. So do not lose sight of these aspects so that everything goes well.

Possible risks

The main obvious risks that you should avoid is overproduction or the production of garments that do not have enough demand. This of course is achieved with a good market study and of course fine-tuning the manufacturing processes.

The good news is that pet clothing is not a perishable product and therefore you do not run the risk of being lost due to deterioration.

Another potential risk could be that your prices skyrocket and you won’t be able to compete against Chinese products. That can be solved as I mentioned above, by offering customized and tailored confections. It is not simple but it can work wonderfully well.

Estimated Initial Investment

Thinking of a small business That can be started at home by operating the manufacture of the garments on your own and promoting the products without renting a store, for an estimated 75-100 garments the initial investment would be:

  • us $ 350 for production materials
  • US $ 150 to purchase a domestic sewing machine
  • us $ 100 for promotion and sales through social networks
  • US $ 300 for commissions per garment made
  • us $ 100 for administrative expenses
  • US $ 150 for tools and other expenses

Estimated total: $ 1,150

If you also consider formalize your business and rent a place then you must add expenses for legalization procedures, salary of at least one operator permanently, deposits for rent, furniture and additional equipment and others.

Source of Initial Capital

There are many ways to get seed capital to start your dog clothing marketing business. Some more complicated than others.

The simplest recommendation is to start with personal funds (savings) or partner with the person who has the knowledge of making garment patterns and share profits from the contribution of capital or labor.

See also: How To Get Money To Start Your Business

Approximate Profit

If you intend to market a batch of 100 garments within a period of 30 days (25 per week) at an average price between $ 10 and $ 25 dollars, the profit (average 30%) would round about $ 600 per month. Not bad to start!

Of course, business success it has to do with various factors such as product quality, tasteful designs, adequate pricing, and rapid product turnover, to name just a few.

Note: For a business model larger and more specific will have to consider other costs and higher sales volumes.

Sales strategy

In this business of selling dog clothes As in any other, inventory rotation is extremely important, that is, that your product moves and does it constantly.

For this, it is essential to have a market study that allows you to establish an appropriate price range that generates good sales volumes but also profit margins that keep your business profitable.

A good market study will help you correctly identify your client’s profile as well as unmet needs and other potential business niches that may exist.

You can consider as an important point the concession of product by consignment to retailers, which guarantees you a greater possibility of sales with less risk.

A second complementary strategy is to offer credit for sales, but this policy should be evaluated very carefully so that you can guarantee your payments and not expose your working capital.

Two Final Considerations

Participate In Local Fairs. It is recommended to participate in dog shows or shows in your area to promote your products as well as advertise in newspapers and pet magazines.

Create Your Own Brand. Over time it is important to create a brand that distinguishes your designs for its creativity and exclusivity. A really fun and creative logo design will start to position yourself as a distinguished manufacturer in the middle.

Clarification:
The present business plan is a reference document offered to the readers of 1000 Business Ideas as such, of course, as in any business there are many specific factors for each case and for each proposal that must be evaluated, analyzed and raised in detail and it is finally the entrepreneur who has in his hand the power to decide how, when and in what way he intelligently invests his capital. If you find it useful or want to provide some additional useful detail, I would love you to share a comment.

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