Author: Cesar Carrasco
Original source: General Administration
To make candles never use clothing dyes because they will not work. You can rather use cake coloring. The result will be excellent since you will get beautiful colors.
STEP 1: DEFINE THE PRODUCT
The candles can be related to mysticism, superstitions, esotericism, religiosity, romanticism, the idea of mystery or simply with the decorative and the superfluous.
They can also be made using a wide range of techniques that result in various finishes, aromas, designs and sizes.
Therefore, it is necessary that you define what type of candles you want to produce. By specializing, you will perfect your technique and therefore lower your production costs.
STEP 2: CHOOSE THE CUSTOMER
The typical customer is a sensitive person who is looking for an aesthetic object either for his own home or as a gift. You generally do not decide your purchase on the basis of price but on the value surrounding the product. That is, because of its aesthetic content or because of its ability to suggest mysticism, romanticism, religiosity, etc.
On the other hand, as candles are usually related to nature, it is advisable to reinforce this image through the materials, colors and aromas that are used in their elaboration.
STEP 3: ESTABLISH THE LOCATION
Candles made for religious purposes continue to be sold around churches. Those with more decorative characteristics are offered in craft establishments, esoteric, naturists, bazaars and even in department stores, department stores and supermarkets.
STEP 4: THE FORMALIZATION
If you choose to formalize yourself as a natural person, you must obtain your RUC (Unique Taxpayer Registry). Authorization to print payment vouchers. If you start a decorative candle business As a legal person, you can pay taxes according to the general or Special regime. Do not forget that you need to process the municipal operating license, etc.
In addition, I suggest you register in the Directory of Craftsmen so that you also have access to information on suppliers and buyers.
STEP 5: EQUIPMENT AND FURNITURE
Craft materials are needed – paraffin, dyes, perfume essences, stearin, wick -, molds, lubricants, trays and a kitchen. Make sure your workplace is ventilated enough to allow strong odors and chemical fumes from materials to circulate.
STEP 6: LOCATE SUPPLIERS
Go to a place where several stores provide the same, as there is competition you will find good prices, or if not, take your phone book and locate importers in the area.
STEP 7: HIRE STAFF
You can start the job alone, but if your production increases you will have to hire staff. Make sure your employees take special care when handling flammable materials or when they must use fire. On the other hand, they must have good taste and keep the work area clean.
STEP 8: STAFF TRAINING
In a six-hour decorative candle course, your employees can learn about four or five techniques that will be enough to get them started making their own designs. That is why it is very important for staff to have skills in the manual arts.
STEP 9: LAUNCH AND PROMOTION
You can start promoting your product in your closest social circles. Other options are to go directly to establishments dedicated to the sale of accessories for the home, carrying some samples of their products and participating in fairs where you will have the opportunity to display your product and distribute a large number of business cards, flyers and brochures.
STEP 10: ADJUSTMENTS
You must always be attentive to new techniques and give yourself the space to invent, create and fantasize. Don’t be afraid to play with the materials. For example, you can place leaves, dried fruits, pictures, charms, stones, etc. inside the candles. The most important thing is creativity and the sense of harmony with which it combines the different elements while maintaining a certain natural air that people like.
When someone launches a new and well-received product on the market, it is immediately imitated by many, but as decorative candles are handmade, designs can be offered that will hardly be repeated or imitated. This makes them exclusive items.
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