Let me tell you that this can be a very profitable business as many ladies use it either for work reasons, to attend an important event, or for simple personal care. Women invest large amounts of money in beauty salons that help them stay beautiful, presentable and feel good.
For a reason, the beauty industry moves millions of dollars in the manufacture of products and services and continues its unstoppable growth. So if this is your thing and you have the possibility of offering a good catalog of fashion aesthetic services, then you have a great opportunity in your hands.
Today I share with you a guide to start and take the first steps in setting up this business.
Basic services offered by a beauty salon
The amount of services you can offer is very wide. Some services require more specialization than others, so you should create your own catalog based on your preparation and knowledge of the business, your staff and their technical knowledge.
You should also consider investing in their training constantly to be able to offer excellent quality services that allow you to expand the offer and therefore improve your income possibilities.
- Modern hairstyles
- Facial cleansing
- Pedicure / Manicure
- Acrylic nails
- Application of dyes
- Placement of extensions
- Hair removal
- Massages and SPA
Commercial premises: location and decoration
Locate your beauty shop or beauty salon at a good point it is important for it to be successful. Remember that your main market is usually the ladies so you can consider the possibility of locating in executive areas where there are many offices to be able to access a wide market with good purchasing power and a great need to maintain an excellent personal image.
For the same reason, it is convenient that it be a safe place with parking for the comfort of your future clients.
You must choose the size in square meters of your commercial space based on the projection that results in your business plan according to your investment capacity and monthly budget for the payment of the rent. A nice place is important and can make a difference but it must be chosen very sensibly so as not to exceed rents that are too high that you cannot cover.
On the other hand, remember that your clients will spend one or several hours in your salon so the decoration can make a difference. You should focus on making it something very tasteful, neat, pleasant and with an atmosphere that invites you to visit and stay.
Beauty salon furniture and equipment
The basics you’ll need are workstations consisting of a reclining chair, a lighted base, and mirrors. Each one equipped with all the appropriate work utensils so that each stylist can comfortably serve clients.
Additionally, you must equip your living room with:
- reception counter
- waiting chairs
- hair removal tables
- wash unit
- cash register
- computer equipment
- phones and
- system for receiving payments by credit card.
Choose your staff appropriately
Especially in this business, hiring specialized personnel is extremely important. Remember that they deal directly with the client and final satisfaction depends on the quality of that treatment and the correct application of the required treatments.
In most cases it is important to provide them with training in modern techniques so that they are up to date with updated procedures and with fashion, since in this area there are usually very demanding clients. You can rely on the same suppliers of your products to be able to access these trainings or on the Internet where there is extensive information.
One tip is that your collaborators should look good (or extraordinarily good) because they reflect the quality of what you can offer them in your salon.
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Legalization of your business
One of the most tedious steps of starting a beauty parlor business is the legalization of it. The paperwork, procedures, licenses, tax aspects and complying with long lists of requirements make you often fall into the temptation of skipping some steps. However, remember that all this will allow you to operate your business in order and avoid future problems.
Therefore, try to inform yourself properly in the different offices of your city about the procedures to be able to properly legalize your company.
Tips for making your business plan
Make an investment budget
Determining the amount of money you will need for the initial investment is very important as it will allow you to measure the size of the business you want and can set up.
Consider different sources of financing to start and consider the recovery of this capital within your monthly costs.
Make a monthly spending budget
This is another budget that you have to prepare and that has to do with the monthly operation of the business.
It is recommended that within this budget you contemplate your own salary as such in order that your finances remain healthy and within reason. Remember that profits will not arrive until after one or two years of operation of your company.
Make a sales projection
Once you are clear about how much it will cost you to operate your beauty salon, then you can determine how much you need to sell each month and what the price ranges of your services can be in order to obtain a good profit margin that makes your business profitable and at the same time time to stay competitive.
A good market study is essential for decision making in this regard.
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Last but not least, remember that today customer service is the difference in competitiveness.
If there is a factor that affects the success of your business, this lies in the quality of care. Prepare your employees so that they can develop the basic skills that allow them to provide your clients with an exceptional experience and your business will grow rapidly.