Promote your business on the web It is easier than you think and today more than ever, people and companies must be open to knowing new alternatives to do it.
Today we will talk about the best options for advertise online for your business and some of them are free!
On previous occasions we have spoken, and may I recall, that the Internet publicity It is not exactly the salvation of your deal, I do not intend with this post to suggest that a business should depend solely on the promotion on the network.
On the contrary, I consider that today the internet promotionIn any of its means, it must be precisely a complement to the other traditional offline promotion alternatives such as the ones we have published in this article on 9 low-cost tactics to promote your business.
Advertise your business on the Internet It doesn’t have to be complicated and it can have great advantages for your company in terms of brand positioning or reaching new markets. For this reason, it is important that within your promotion and sales strategy you consider investing a percentage of your resources to have a presence on the web, or use some of the free alternatives that we propose here:
Create a web page
This is usually the traditional way of making yourself known on the Internet that is not necessarily the most popular because it implies meeting certain minimum requirements for the design, assembly and publication of information that often requires the help of a programmer or an IT technician. and some investment.
On this issue there is much to say because together with web pages we must consider the issue of positioning or visibility on the web, which is another quite important and complex issue.
Also, take into account that there are two types of web pages. Those that are informative and those that are to sell. Therefore, it is important to inform yourself well about your digital strategy before launching an investment in a page that may not be as useful as you expect.
Promote your business on Facebook
Social networks are in fashion and Facebook is the leader and this for a reason: it is very easy to learn how to use it and in a few minutes you could create a friends page (fan page) to promote your business, company or product. And the best of it, at no cost.
This of course does not mean that you should not have a strategy. So if you want to start taking the first steps to promote your business on Facebook starting today, follow these tips.
Promote your business on Twitter (free)
Twitter is another fast-growing and high-impact social network with other particular characteristics that will also allow you to reach customer segments that you would not reach by other means.
Advertise on classifieds sites (free)
OLX is one of the most important and wide-ranging classified sites in Latin America. Also known as ., it is the perfect place to publicize your company, your products or services at no cost in a few minutes.
Paid advertising on Facebook (from $ 10)
In addition to the fan pages we mentioned above, Facebook also has a paid (per click) advertising system. This allows you to develop a detailed advertising campaign that allows you to more accurately reach a fully defined market.
For example, when defining your campaign, you will have to choose who you want to see your ad: age range, country, gender, economic profile, line of interests, etc. This type of advertising is paid for with a credit card and you can invest a minimum of $ 10 and choose the days and hours you want your ad to be visible.
You’ll only pay pennies on the dollar for clicks on your ad. You also have access to a series of statistical reports that will show you the effectiveness of your advertising response.
Advertising on Adwords (from $ 5)
Another very effective system that you can use is the Google Adwords system. This is based on a mechanics of publishing textual ads that are displayed on millions of web pages around the world specifically focused on the profile of clients that you define with specific characteristics.
Similar to campaigns on Facebook, here you also define a specific campaign so that your ad is seen by people who may really be interested in knowing more about your products and services. If you have a Google email account or any of its services right now you can enter the Adwords website and start preparing your advertising campaign from $ 5 dollars.
Advertising through Banners on other Web pages (from $ 20)
Another quite effective advertising mechanism can be through the publication of advertising banners on relevant websites whose thematic line has to do with your company’s products.
For example, if you want to advertise dog accessories, then you could pay for ad space on a major website like a supermarket or a local newspaper. These regularly require a higher investment that can range from $ 20 to $ 1000 depending on the traffic (number of customers) of that site.
Basically you will need to ask a designer to create a banner ad for you and contact the webmaster of the site to request a publication quote.
In addition to these methods there are others, some more sophisticated than others and in the same way more or less expensive, such as creating a blog, advertising with rotating banners or videos, etc. If you want to know other additional alternatives to promote your business on the Internet, click here.
Finally, it is good to remember a couple of important points when starting to do Internet publicity:
- Be patient. Results will not come overnight.
- Be constant. It is not enough to run a 2-day campaign and wait for hundreds of customers. Run small regular campaigns to help you position your brand.
- Be flexible. Experiment with different options and measure the results to find the medium that gives you the best results.
- Learn every day. If necessary, ask for some additional advice and learn everything you can to make better use of these means.
“Imagination is more important than knowledge. Knowledge is limited, while imagination is not”. – Albert Einstein [twitéalo]
But about Internet publicity:
