How to Make Your Business Page Appear in Google Results (II)

In the first part of this topic on how to make your business page appear in Google results We talked about some conceptual aspects that we must understand to take better advantage of the resources that the Internet can offer us. You can see the first part of this post here.

In this second installment I will expand on some characteristics that corporate web pages have to have so that search engines really find them and show them in the first results. This process is part of SEO positioning and is called indexing.

I will touch on some technical aspects that are necessary for didactic purposes, however my goal is not that you become an expert in web positioning, but that you know enough so that you know what to ask the designer of your website and that you can thus obtain better results.

How to Design Your Company Website

When you are planning to create a website to give your company a better image, then you should consider the following aspects so that it is effective and is positioned well. Positioning is extremely important for Google to find it and make it rise in the search results, that way more visitors and potential customers will arrive.

  1. Make a friendly and simple page, the less sophisticated it is, the better.
  2. Don’t use flash (moving images), use simple text. The text helps Google find the key concepts and keywords for positioning.
  3. Choose a main keyword. This will be a phrase that defines the main role of your business, product or service. It will be like the flag that will identify you to most of your customers.
  4. Also choose about 4 secondary keywords. These will be other complementary phrases that will have a correlation with the main keyword and that complement the positioning strategy.
  5. You must use your 5 keywords consistently in the following places: in the title of your page, in the titles of the posts, in the classification of topics of your page (tags), in the titles of the posts and of course in the content you post.
  6. Choose your own domain, like .com instead of a free domain, this will give your page more weight against the search algorithms. Many don’t know it, but a domain name costs only $ 10 a year and is renewable. It is a very low cost for all that you can get in profit.
  7. I recommend that this domain is not necessarily your brand or the name of your company, which is not bad but it is better that it is related to the concept and the keywords chosen according to point 4.
  8. Post regularly, 2 or 3 times a week is convenient and better if you use a blog that is updated frequently.
  9. Make sure your page responds quickly. This has to do with the design, the resolution of the images, the hosting you use and all those technical details that your designer will know how to handle. The images should be low resolution, enough to look good without slowing down the display of your information.
  10. Finally, install an analytical program that allows you to keep track of what is happening with your visitors. These programs are very complete and give you a lot of feedback that will be useful to make decisions and make constant improvements. I recommend the one I use, which is Google Analytics.

Why Many Web Pages Are Never Seen on Google?

As I mentioned briefly in the first post, all pages are indexed by search engines. They all appear but most of them are only within the hundreds of thousands of pages that search engines find and therefore, unless you are on the first or second page of results, it will never be seen. But also for the following reasons:

  1. Very slow, heavily loaded pages taking too long to display. The Internet user does not like to wait more than 5 or 10 seconds for useful information.
  2. Unfriendly pages, tangled where information is not easily found. The flash can be nice but it is not always friendly and is often slow.
  3. Pages that contain information not related to what we are looking for. This only represents visitors who are not potential customers because their interests are different.
  4. Websites with strange names or more focused on a brand than a concept. People look for concepts, they look for solutions, they look for services, they don’t always look for the brand unless it was a brand with a lot of weight with a great identity.

So, I know you will have an infinity of questions and doubts at this point, however these are just some simple tips that will help you improve some things almost immediately in your company’s website and I am sure that if you are interested in learning a little more, you will achieve extraordinary results. In the next part of this post I will give some examples that will help you better understand some ideas raised here as well as some tips related to social networks for better results.

Warning: if your web designer does not know about web positioning, change the designer, otherwise you will never get the desired results. Oh and by the way, an SEO consultancy will not necessarily be cheap, but it will give you much better results than simply having a page on the Internet that nobody sees!

Successes in everything and don’t forget to follow 1000 Business Ideas on Facebook.

More resources for entrepreneurs:

You can bookmark this page
See also  If they do not pay you what you are worth, undertake!
Effective Strategies for Building Resilient Backlinks in 2019 and Beyond

Effective Strategies for Building Resilient Backlinks in 2019 and Beyond

Backlink building is one of the key SEO tactics that has been around for years. remain the same in the ...
Speaking Another Language is Good Business

Speaking Another Language is Good Business

Today, being good is not enough. Globalization demands more and more competitive advantages in companies and one of them is ...
Start a TeamLogic IT franchise

Start a TeamLogic IT franchise

Ranked # 1 in the technology franchise from Franchise Business Review & Entrepreneur Magazine TeamLogic IT provides world-class IT service ...
How to Train Your Brain to Be More Productive in the Company

How to Train Your Brain to Be More Productive in the Company

As an entrepreneur, you will have a lot to think about. Staying focused can be tricky especially when a constant ...
Marketing Challenges in Times of Crisis by Philip Kotler

Marketing Challenges in Times of Crisis by Philip Kotler

Philip Kotler, an eminent marketing thinker, offers us in this exclusive interview his vision on the challenges facing the marketing ...
⋆ Trench Drain Designs - Design Considerations and Ideas ⋆ American Business

⋆ Trench Drain Designs – Design Considerations and Ideas ⋆ American Business

Drainage systems are an important part of liquid waste disposal in any city in the world. Gutters are a vital ...
How to Start Your Company, Without Leaving Your Job

How to Start Your Company, Without Leaving Your Job

One of the great dilemmas of every entrepreneur is precisely this:How I started my company, without leaving my job? Which ...
Marketing ideas for artists

Marketing ideas for artists

Artistic talent in any of its expressions is a very precious asset, and if in addition to enjoying it you ...
Start an emergency care franchise for your child

Start an emergency care franchise for your child

The only trusted emergency pediatric care franchise in the United States.Trustworthy, quality care for childrenEmergency care for your child has ...

Featured

Doing business?  Do not trade during the day until you have covered it

Doing business? Do not trade during the day until you have covered it

It's hard not to be excited at the dawn of a new year. The trials and tribulations of 2018 are ...
Start an OpenWorks franchise

Start an OpenWorks franchise

A commercial cleaning franchise that caters to your customers!OpenWorks is a full-service cleaning company for commercial purposes that is characterized ...
Keys To Ensure That A Business Partnership Works

Keys To Ensure That A Business Partnership Works

Starting a solo business is usually exciting but quite tough and demanding when dealing with difficult situations.Hence, while we give ...
Akio Morita: Inspiring Story Of A Leader And Entrepreneur

Akio Morita: Inspiring Story Of A Leader And Entrepreneur

As he confesses: "I was spending too much time on electronics and it was hurting my homework". His father expected ...
Starting a Small Business of Artisanal Sweets

Starting a Small Business of Artisanal Sweets

There are many people who prepare delicious artisan sweets such as jams, jellies, candies, among many others.As the person receives ...
Start an Abbott's Frozen Custard Franchise

Start an Abbott’s Frozen Custard Franchise

Be a new part of a tradition that is over 100 years old!The way ice should be.Do you want to ...
Start a FASTSIGNS franchise

Start a FASTSIGNS franchise

You see signs. YOU SEE DOLLAR SIGNS. As a growing $ 29 billion industry, signage and graphics will be in ...
Start a Blam Partners business

Start a Blam Partners business

Why blameSmall business owners around the world are struggling to keep up with the fast-paced online marketing revolution. That's why ...
Key Benefits of Using LED Lighting in Factories

Key Benefits of Using LED Lighting in Factories

Modern factories require reliable operation and, above all, optimum safety. Lighting plays an important role in both aspects, and as ...