Until recently, we barely knew what social networks were and today it seems that everyone wants to be on them and especially on Facebook.
And it is not for less because the explosion of popularity that this tool has generated is impressive and it seems to be the perfect platform for promote your business.
The main reasons why Facebook is an excellent option to publicize your company are the following:
- It is a very popular social network
- It is preferred for its friendliness and ease of use
- Its growth is exponential and has not stopped growing in recent years
- The limits of this social network are not yet known
- Promotion strategies can be free or very low cost
Currently Facebook has exceeded the barrier of 1400 million users and does not stop growing. And it is good that everyone wants to be there because finally there are their friends and their friends.
However, many people (wrongly) think that for promote your business on Facebook just open a new user or a page with your company name and sit back and wait for thousands of users to become “fans.” Nothing further from reality!
Others think that you have to start bombarding all your friends and their friends with advertisements posted on your wall so that everyone starts shopping. Or worse, they post ads and offers on their friends’ walls.
And this is just another version of the always hated “spam“that does nothing but detest the brand instead of giving it value.
So a promotion strategy on Facebook it has to do with much more than simply bombarding your acquaintances with uncreative advertising.
The good news is that there are effective and non-invasive ways that allow you to position your brand or your business on social networks in such a way that it attracts potential customers. But as in everything in life and especially on the Internet, you must learn how to do it and do it well.
II Part: Marketing on Facebook, tips to promote your business.
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