If it’s free, you sell it better

Reading the Blog Salmon I found a very interesting article on the power of the word free and how it can radically change consumer behavior when buying.

If it comes to making money, learning to apply this modern marketing technique can represent a significant increase in your sales.

“It is curious to see the irrationality of people when making decisions when the free word is involved.”

According to the article, including the word free in our marketing strategy can cloud the buyer’s view in such a way that they will end up purchasing our products with costs even higher than they could have imagined.

As simple as it may seem, this is a strategy that large corporations use very effectively and although we know that there really is nothing free in this world, offering free samples, gifts or additional benefits at no cost can be used as an excellent marketing practice. that intelligently applied in your business really works!

You can read the full article with examples by clicking here (Blog Salmon).

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