Not Every Entrepreneur Is An Entrepreneur, Nor Every Entrepreneur Becomes An Entrepreneur

You can be entrepreneur Wherever you are and doing what you do, an entrepreneur can be that passionate salesperson, that audacious marketer, that young visionary … in short, an entrepreneur can be anyone who sees a service or business opportunity in a problem, in a need.

We Guatemalans consider ourselves to be kind, hardworking, homelike, friendly, but very rarely entrepreneurs, without realizing that we carry it in our DNA, that each one of them exists in the corner store, in the new sale of breads with granny’s recipe, in the hardware store, in the new digital services company, in end there are so many businesses that are carried out day by day and of which we are part without being aware of it.

In the present era where most companies dedicate their marketing campaigns to the segment of millennials who also currently make up the largest amount of the workforce in the country, it is very common to observe that many of these ventures They cease to be seen as formal companies of the future, wasting talents and truly profitable opportunities, so I present you a small analysis on the characteristics of a Entrepreneur and an Entrepreneur.

3 Fundamental pillars of the Entrepreneur

1. Service attitude. Without the desire to serve, it will be difficult for you to have a goal that is truly worth fulfilling, service is summarized in effectively detecting a need and turning it into a profitable and brilliant undertaking that is offered in the market to satisfy it.
2. Passion and Vocation. You cannot give what you do not have, definitely if you do not love what you do or want to do in the future, you will hardly become an expert and a reference in the activity in which you find yourself, the feeling of belonging that encourages the taste for doing what What you do will motivate you to get up every morning with the desire to add a brick to the castle you dream of building, every morning, every afternoon and every night will be one more step towards achieving your vision.
3. Persistence. You cannot stagnate, it is not allowed to believe that the current needs of your clients will be the same in a year, in the short or long term. Needs evolve just as the processes, technology and strategies of your business should do, the secret lies in adaptability, in change, in constant improvement.

3 fundamental pillars of the Entrepreneur

1. Ambition. In the best of terms and meanings, the desire for independence, to create one’s own and to increase personal assets, leads the entrepreneur to become profitable, who exchanges value to obtain value, understood as monetary; The internal call of maximizing profits leads people to improve their quality and service standards, translating into a significant increase in their customers.
2. Vision. When Walt Disney took the bankers to seek financing to the place he had chosen in Los Angeles for his park, he showed them where the main parts of his castle would be, asking them, can you see them? When only the “Entrepreneur Newspaper” was found. The important thing about the vision is not only to have the image or the design as such, it is the daily and constant work that must be done to achieve it.
3. Innovation. The administrative process of 10 years ago is very different from the one we are taught in the university today, it has evolved, it has been improved and it is through automation, continuous improvement, as the famous phrase says, you cannot expect different results always doing the same things.

In a globalized world where opportunities are for those who dare to seek them, I wonder how to find the balance between being a entrepreneur from the heart, being helpful, passionate and diligent, but that in the course of time all that effort and work is monetized, becoming something truly profitable and producing good economic results.

From this analysis the term “Entrepreneur”Which sums up the meaning of a true entrepreneur merged with the results of a successful entrepreneur.

These are 3 useful steps that we recommend you to become an “Entrepreneur”

1. Generate Value, choose your segment and promote innovative solutions.
2. Promote your brand, promote yourself.
3. Sell ​​and Market; to then Market and Sell, thus later sell and sell.

Josué Jerez is passionate entrepreneur Guatemalan, creator of the ..gt directory for entrepreneurs that offers marketing solutions for small and medium businesses.