Translating this into simple Spanish: they don’t know what they have to offer their customers. They create a company and that’s it. They want to develop a product or service and do not know what characteristics it should have.
Why is it important for your business to have a concept with characteristics of what it will be like? If you want To start a business, because whatever you are going to do, it will be better to be sure when starting it.
Do something the market needs
You have just created the business concept, but it is worthless if it is not what the market needs. It is useless to have a concept that is not necessary in the market, and vice versa. You can make a fantastic product, however, if you have no one interested in buying it, it is a total waste of time.
Therefore, it is important to direct it to the right people. Knowing who is going to sue your product or service is essential. Thus, when creating your business ask yourself these questions:
- Do people really need this?
- Could you live without it?
- Am I creating a need?
- Am I helping someone?
- Is what I am doing going to improve my clients’ lives?
- Am I innovating?
Characteristics that your business can have
Once you know that the market really needs what you are going to offer, it is time to define your concept.
It works more or less like looking at the personality of what you do. The way people look at the product or service you provide. Do others consider you to be an organized person at work? Well, that is the image that you are giving to the world.
Make sure that your days are productive and be of those people who do the tasks in half the time because that is the image you will project. Your business will work the same way. Your clients have to deal with your work as a freelancer and they must know what your main characteristics are.
For example, in the case of Google, its strength is simplicity. Windows, its ability to offer software accessible to all. And so on. Here, then, are some of the characteristics that your business as a freelancer Should have:
Fast service
With the growth of the Internet, the speed with which things get done has become a concern of customers. They want to be served on time and are not very patient when it comes to waiting. So if you have the opportunity, betting on the speed with which you offer a service can be a good decision today. However, be careful as this is a feature that can quickly be outmatched by your competitors.
Simplicity
As I’ve said before, simplicity has always been Google’s hallmark. He found that users want things as simple as possible. The company understood this concept and develops it. Surely some customers are not part of that group, especially those who now enjoy Yahoo more, and want something more on their search page. They are options. But in my opinion, simplicity always brings advantages.
Organization
Nobody likes it work in a disorganized company, because in the end it is something that is paid dearly. You can focus on building a strong organization where your customers can find everything easily and intuitively. For that, you need the right tools to be a good freelancer. A good software can help you with the billing issue, in order to avoid delays in payments or collections, for example. Or be organized in your productivity. Make your work organized and deliver the proposals on time, this will be an advantage.
Diversity
There are companies that focus more on the product. And others who know that diversity is a weapon of good service. Consequently, the customer can find everything he wants in one place.
Are you going to be successful with those who like to walk to various places to find similar services? Imagine that you are a freelance journalist, but at the same time you offer translation services or write content for websites. Being all within the same area (the letters), you have a wide range of options that you can offer to your clients. However, this feature has a residual downside: when everything is done, quality tends to drop.
Minimal Maintenance
It is a very small niche market, but it has many loyal customers. Many customers love companies that barely touch the product for life. For example Coca-Cola that has created other flavors, but never lost its main product. This keeps your customers loyal to the brand. Use the logic, “winning team doesn’t move.” This only works when the product has so much value that the competitors cannot cope so you don’t need to make big changes, you don’t need to stand out from your competitors.
Quality Immutable to Value
Your freelancer product or service can have any of the above characteristics. However, you must be sure of one thing: quality. It may sound cliché, but it is actually very common for many people create a company and achieve a conceptBut they end up doing things just to do them.
I advise you: whatever you do, do it as if it were the most important thing in this world. When you write an article, if this is your case, you should always be concerned about giving readers the best text you can do. You look for more information in books and always add some data. Do it like there is no tomorrow.
This is not to say that everyone has excellent quality. You cannot always be inspired by a certain theme on a day. Does not matter. Have the premise that you always give your best in what you are going to do. Do you build sites? Try to build the best you can. See how the best in the world was made. Analyze the way he did it. Add a few features. Seek the opinion of others. Take a thousand turns at the end and decide: is this the best I can do right now?
Quality is an unchanging force in the business world. You can have the fastest service in the world, but if you don’t have quality you will hardly satisfy customers. Nobody wants something fast but sloppy. I could write ten texts a day, but if they are useless, what is the use? And so on.
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