Start a TruBlue Total House Care Franchise

Serving seniors and busy families

A company. A call. We take care of everything!

The senior market is exploding. For the next 20 years, 10,000 people will live to be 65 every day. Many boomers have lived in the same house all of their adult lives, and a vast majority of them want it to stay that way. According to the AARP, 87% of seniors want to stay in their homes as they get older.

This is where TruBlue comes into play.

As the population ages, their needs increase. Where painting a fence or changing lightbulbs used to be relatively easy, these tasks can become increasingly difficult.

With TruBlue, senior homeowners know they can place a call to a company for a variety of services. So you can rest assured that you don’t have multiple providers and contractors in your house.

While TruBlue works to keep seniors in the house where they have all of their memories, another important driver helps busy families and gives them time to make new memories together. Working with two population groups, TruBlue has a reputation as trusted total house care company.

The TruBlue advantage

In fact, TruBlue is the ONLY national provider that specializes in home care both inside and outside the home.

Franchisees are the first solution for families and seniors in need of help. Rest assured that they will be the first company they call.

With proprietary software, automated valuation tools, and a unique subscription service, franchisees have all the tools they need to maintain a solid customer base and sustainable, long-term growth.

Why choose TruBlue?

TruBlue offers franchisees many resources to set them up for success.

Home care plus

The comprehensive monthly maintenance package for every budget. This unique subscription-based service ensures that customers don’t hesitate to call when their home needs maintenance.

This monthly maintenance program provides TruBlue franchise owners with monthly recurring income as well as a consistent presence at customers’ homes … trust and familiarity through routine checks and necessary maintenance.

TruBlue CARE

The state-of-the-art appraisal and automated marketing system made available to all TruBlue owners. With TruBlue CARE, franchisees can do email marketing, project management and price estimation at the push of a button. This removes the guesswork and gives you more time to find customers, evaluate leads and keep an eye on ongoing projects.

Circle of winners

With the exclusive Winner’s Circle programFranchisees can get their entire franchise fee back if they meet set milestones in the first two fiscal years.


Initial training

This three-week course serves as a launch pad to help new franchisees familiarize themselves with the TruBlue business, complete the necessary certifications, obtain licenses, and start operations as needed.

Corporate training

Before starting, new owners take part in the 5-day training course at TruBlue headquarters in Cincinnati. During this week of onboarding, new franchisees receive all of the information they need to be successful.

This includes: how to network to build referral partners, manage customer relationships, and effectively market their business to the community through personal, digital, and direct marketing. After training, new franchisees will move forward with a new level of confidence.

Business plan

From start to finish, franchisees are assisted by the dedicated management support staff in creating and executing a comprehensive business plan. Business coaches cover everything from introduction to expansion and work with franchisees to set realistic and achievable long-term and short-term goals.

In contrast to other franchise systems, new TruBlue business owners receive regular ongoing support. – In this way, growth and marketing strategies are constantly being developed and adapted to achieve optimal results.

Ongoing coaching

TruBlue Corporate Coaches are available to franchisees at any time. Every new franchisee receives check-in calls weekly to help them grow their business. Business Support also offers ongoing webinars, conference calls, and regional and national conferences to improve franchisees’ skills as business owners and marketers.

People ask us, “Why didn’t you just do this yourself?” The answer is that with this franchise you can be 1000 times bigger than ever before if you started on your own. We went from just a few customers to a few hundred customers very quickly. We enjoy every single minute of this business. – Todd Cook | TruBlue from Winston-Salem

Ready to learn more about opening your own TruBlue Total House Care franchise?

Please request more information below to take the next steps with trublue total home care!