Today I share with you a guide of steps to start one of those businesses of great popularity and demand: your own recruiting company.
Whether for a big company, small, governmental institution or in a personal capacity, the recruitment companies provide a variety of interesting services that make them very profitable businesses.
So, if this business is of interest to you, take a pencil and paper and describe the following elements:
- Define broadly the services you will offer such as: candidate search, psychometric tests, prospect evaluation, polygraph, socioeconomic studies, technical evaluations, outsourcing, training, etc.
- Prepare your business plan and a budget considering the costs to be able to provide these services. For example, if you want to offer the polygraphic testing service, you should consider purchasing the equipment and training your polygraphists or outsourcing it.
- Define your work modality: recruiting office (offline) or through online database systems.
- Define your sales strategy. What means will you use to promote your products or services? How will you reach your potential clients? How will you attract the candidates? What will you do better than the competition?
- Define your marketing strategy. How will you promote your services? Remember that there are a variety of media with different costs and levels of effectiveness, so you must determine which ones you will use and how much you will initially invest in advertising promotion in order to attract your potential clients. In addition, it is very important that you separate your strategy into 2 branches since this business model It covers both the contractor and the contracted party.
- Contractor: This must be contacted through telemarketing or personalized visits to offer them your catalog of services, since it is they who are charged for each candidate satisfactorily selected.
- Hired: They are the candidates to be recruited and who will be evaluated for selection, who must be captured by different written media, radio, television or the Internet.
- Define what infrastructure you need. If you are going to set up an office you should then budget for all your furniture, computers, telephones, etc. As well as the dimensions of the space you will need and its strategic location, which can be an executive center or a space accommodated in your home, which is very convenient especially at the beginning.
- Define that human resource you will require. From the moment you provide the psychometric testing service, then it will be essential to hire the services of an industrial psychologist or human resources professional. You should also consider the services of a secretary, messenger, assistants and of course a sales executive that seeks and attracts customers.
- Define the fees you will charge. This is very important because when you open your doors, you should already have a catalog of prices of your services that takes into account the different variables and is competitive.
- Defines the amount of the initial investment. Extremely important because here you will have to contemplate how much money you need for this business and how you will get it. If you have a part saved, you must clearly describe how you will supplement said capital and how it will be paid and in how long.
- Define the costs to operate monthly your recruiting company. Here you must contemplate everything related to services, salaries, advertising investment, professional fees, outsourced services and everything that you must pay month by month and that will keep running your business.
Once all this information is gathered, you should begin to take the steps to legalize your company, acquire the infrastructure, personnel and everything you need to then open your doors and start attracting clients and candidates.
Finally, remember that success in this business as in any other it resides in good administration, conservative use of finances and always maintaining a focus on sales.
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