The creation of Android applications has meant big business for many companies or independent programmers who have started programming them from their garages or rooms and have surprisingly come to bill millions of dollars thanks to the popularity of their creations. (See Nick D’aloisio case)
Getting started in the app building business
Although to create an Android application it is necessary to have certain technical knowledge, these are easy to learn in a short time and we can even do it for free by looking for a guide on the Internet.
We can cite as an example two of the most famous game applications: Angry Birds and Candy Crush, based on a simple but fun theme and using basic principles of physics, the creators of these games have made a lot of money.
The story of the little birds that confront some pigs that are dedicated to stealing their eggs was so popular that several sequels to the story have been created and even famous movies like Star Wars have a version of this little game.
To start developing an Android application, it is advisable to look for a video tutorial or a course that we can locate on the internet. In case we have basic programming knowledge, it will be much easier for us to start with this endeavor and try to achieve success with it.
Marketing your Android application
The first thing we have to do, after having our application ready, is to choose our business modelDepending on the characteristics, we can choose one of the following:
- Free: The application will be downloaded for free but advertising will be displayed in it, the income will be thanks to the advertisers.
- Freemium: The application will be downloaded for free but with certain limitations, the full version will be available for those who make a payment.
- Free to Play: In case our application is a game, this can be an ideal alternative and that can be combined with advertising, the game will be free but the possibility of acquiring virtual goods will be offered to advance in the game or improve.
After choosing the business model, we must choose in which platform to promote it. Our recommendation is to opt for the Play Store, the official Google application store where we find thousands of free and paid applications from around the world and from various categories.
In addition to this, the Google Play Store offers some facilities regarding the means of payment although it has certain limits for some countries. On the other hand, the analytical tools that it provides you can be very useful to improve our application and to determine our marketing and positioning tools.
To enhance the positioning and at the same time get more clients who download our application, we can opt for traditional advertising on the internet, opening a particular website in which we detail the characteristics of our application with a direct download link to the Play Store can be an alternative .
The other will depend on how innovative our application is since we will recommend it to bloggers so that they can test it and they can provide us with reviews about our product. Having bloggers and technology journalists talking about our application will not only give us feedback but will also allow our app to be better known in the market.
There are many applications that have failed since before their launch, let’s not try to reinvent the wheel and try to create applications that have millions of users just for the purpose of capturing a small part of their customers.
Focus, innovation and persistence: the business secret
Let’s focus on creating good applications, always keeping our feet on the ground and being realistic as much as possible, let’s try to publicize our product before launching it on the market to determine our potential customers and focus our marketing strategies.
The opinions of other people will give us a different picture that we may never have imagined, alternatives and solutions that can help potentiate our business idea.
Let’s be realistic first of all, I particularly recommend focusing initially on market niches, investigating our potential competencies in the application stores, exploring the failure of some apps that have similarities with ours, in case of being a game application we must make it shocking and very well crafted.
There are many factors to take into account, if our first application has not had the desired success, let’s learn from the mistakes we had made and avoid them again. Remember that there are thousands of applications from all over the world and at any moment you could strike with a successful application that changes your life.
The future of the Internet is mobile, not only smartphones but also tablets, the development for these devices is the current focus, let’s learn, persevere and achieve a good product.
Remember to follow us on Google+
