We always talk about create a business when we refer to setting up a commercial premises, opening a cafeteria or setting up a franchise. But on many occasions we forget the main thing in business, which is sales. Attracting customers to your business is essential for it to work.
As a general rule, we think of ourselves as entrepreneurs by opening a business and starting up the first day. But we forget that being an entrepreneur and starting to be successful is going to depend on the daily work we do to attract new clients and keep the ones we get.
And how is this achieved?
Easy and complicated at the same time. To achieve this we must work on the commercial side of our business. Sales and marketing. And I don’t just mean to do good advertising campaigns for my business. I am referring to networking, email marketing, attraction marketing and all these terms that seem to be starting to be created little by little but are nothing more than knowing how to use marketing tools well to get more sales.
For the person who knows how to use all these tools well, I have thought of a good name that defines them very well and are the Commercial 2.0, people who use traditional sales techniques with new technologies. And that helps them achieve their goals much more quickly and adapting to the new times.
Who can become a commercial 2.0 and for which businesses is it useful?
When we talk about commercial, some person may think “Since I have a stationery, I don’t need that” and it is not like that. All businesses need a good commercial, sometimes someone is hired to carry out that task, but sometimes it is the same owner or manager. And it doesn’t mean going door to door selling the magazines from your newsstand. A good salesperson performs the marketing tasks, of attracting customers to the business. Either by cold door, by email or by being nice and adding value to the client.
Therefore, having clarified this, we can say that a Commercial 2.0 can be anyone you want. But you must have an incredible willingness to improve your business skills and to apply new techniques and tools to your work.
Also, it can be used in almost every business. For example: physical stores, online stores, blogs, trainers and trainers, even people who already work as a regular salesperson and want to improve their results. Anyone who wants to attract more customers can be a good salesperson and become 2.0.
What is a commercial 2.0?
We speak of commercial 2.0 when a person uses more tools than just the cold door or telemarketing to arrange visits and attract customers.
Currently it is totally necessary to implement the new marketing tools that we have at our disposal with the internet. Since at the speed that the world moves today, if we do not adapt, we will lose potential and business possibilities. And therefore a commercial 2.0
What tools should a salesperson 2.0 know how to use?
Learning, reading and having good will is the beginning to become a commercial 2.0. But you also have to change certain ways of wearing and working. Above all to improve productivity and maximize results. So that this is not a mess, I have prepared a list of the tools that a commercial 2.0 should know how to get started:
- Email marketing to keep in touch with your clients and potential clients. Being the essential tool to attract more customers. Why? Because email is a message that lasts, that is read and that well written takes an impressive importance, compared to other media. Currently there are very simple and even free tools like Mailchimp that offer you this possibility and that you could start using it right now.
- Have a blog. It seems complicated but for a person to use their knowledge to help others and at the same time create confidence in what they do, it is essential to generate the security point that a client is looking for. And this is done very well with a personal blog or a blog about your business.
- Mobile productivity tools. In addition to using only applications to attract customers such as a blog or email marketing, I recommend that you start using productivity applications to greatly improve the time you spend organizing, for example. You can use tools to manage your appointments such as Fantastical2 for iphone, which is a very intuitive calendar that I use for its ease. You can also use Trello, which is free, to manage tasks that you have to do and that you have already completed, it is very easy to use and it will serve as a whiteboard so that you do not leave anything to do or any client to visit.
- Post what you do. I’m not talking about business accounting, but customer accounting. It is necessary to know what you do and how you do it currently, measure what you do in order to know what you have to do to improve results in the future. An example: If you do 2 advertising actions, you open the store 8 hours a day and you are sending an email a week to your customers and with these actions you are getting X sales. It is very likely that if you want to double sales, you should start by doubling the actions you do. I’m not talking about exact science, but you will have a way to start. Because although the Positive Mental Attitude is very good, sales are not doubled just thinking about it.
Would you like to be a commercial 2.0? Do you think this could help your business improve results? Tell me in the comments of the post. What tools do you use to improve your business skills?
If you have been interested in this topic and want to learn more, you can read more articles related to this in my blog .
Guest writer: Sebas Gommar blog editor.
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