It makes sense when you think about it. At some point, every business – from tech giants like Apple to a local store – started out as an idea. From there, the idea evolved into an office or retail outlet, and then sometimes into a global network or network. And every time the business grew, so did its network of phones, computers, administrators, and employees.
But until recently, this also meant additional landlines and line leases, in addition to new facilities and equipment. Now even small businesses start out with the same flexible mindset as large organizations and multinationals. By taking advantage of scalable communications platforms, business owners can be confident that as their needs change, all they need to do is interact with the unified communications platform and make the necessary changes.
As recently as last year, an extensive report on communications for SMEs published by Ofcom found that SMEs have benefited significantly from VoIP (Voice Over Internet Protocol) technology in three ways:
This hosted system has proven to be much cheaper for SMEs than conventional landline telephones. First gaining popularity in large organizations, VoIP allows large workers to use a virtually unlimited number of lines, limited only by the broadband bandwidth available to every business.
However, small and medium-sized enterprises soon began to pay attention to the possibilities of VoIP, in particular, international calls were much cheaper. Therefore, UK communications companies such as Gamma began offering tailor-made packages for businesses of different sizes and public sector organizations.
Call recording capability
Ofcom also found that call recording was a popular feature of VoIP technology – especially for SMEs in the financial and legal sectors. Call recording is one of the many features of VoIP and other network communication solutions that emphasize its practicality and versatility over traditional analog communication networks.
Connecting to remote call centers
This advantage is especially important to the demand for scalability among SMEs. With a scalable communications solution like VoIP, you can seamlessly connect to a variety of offices, including external call centers. From the point of view of any customer connected to the business, they only communicate with one person and do not jump from component to message when making a purchase or solving a problem.
Scalability is essential in 2019
Since the publication of the Ofcom report, the popularity of scalable communication platforms among small and medium-sized enterprises has continued to grow. Essentially, a scalable communications platform grows at the same rate as a business. While additional bandwidth and additional hardware may need to be added, or at least connectivity, neither customer service levels nor internal communications strategies are at risk as much as business expansion.
Finally, the person or people in charge of SMEs (often those who had that “light bulb” moment we mentioned above) have less management concern about their communication platform.
As S. has highlighted, scalable web management is internal. task – but the burden of service and support is shifted from the business to the provider. Subsequently, the people who run SMEs can spend more time developing, strategizing and managing other members of their workforce.