It is known that conquering the heart of a lady requires great sensitivity. But it is a fact that selling a product to them is a task that requires a true business genius.
And is that according to studies, the female market She has enormous decision-making power when shopping that is even greater when they are not accompanied by a man. Learning to conquer and attract women has been the subject of countless marketing conferences that increasingly seek to understand and satisfy the tastes and demands of a highly potential segment.
Some of the main factors that have driven businesses to focus on the female segment It is the fact that the percentage of economically active women has grown, which in turn causes a less and less dependence on the husband to make consumption decisions.
More than 60% of women work and are mothers at the same time, successfully performing both functions, which gives them greater participation in important household decisions, ranging from buying a house or car to acquiring less relevant articles.
For this important reason, merchants and entrepreneurs must learn to “understand” and “communicate” marketing messages in terms better focused on female market Y develop business that increasingly attract the power of consumption of the ladies:
- Mainly, women are more attracted to aesthetic details. Unlike men who are more functional. Hence, article designers take this trend more and more into account to attract ladies.
- Women are attracted to things related to well-being, health and relaxation. Hence, many businesses have been created around these lines such as: SPA centers, gyms, yoga centers, nutrition centers, healthy food and drinks, vitamins, etc.
- Also ladies are highly motivated by family aspectsHence, service businesses that promote family unity, communication and the healthy development of children will be ideal for them, such as: family entertainment centers, school support centers, nurseries, family counseling, etc.
- Another important aspect is that modern women are more practical and their time is scarcer.Therefore, everything that has to do with information that helps you solve your hectic daily life and make it easier will be a success! Tips, advice, magazines and solutions programs for the home, whether in newspapers, magazines, radio, TV or any other medium, will be effectively served by the female segment.
- Definitely you can not miss everything related to image, clothing and footwear. This is probably one of the product lines with the highest demand from ladies since dressing well, looking good and looking beautiful is something that for them is simply “priceless.” If you see a pair of shoes that you love and have the possibility to purchase it, you will surely have them!
- And what to say about beauty. Everything to do with skin care, hair care, perfumery and youth preservation are businesses with great potential. For a reason, cosmetic development companies invest any amount of money in the development and research of products for women. From lipsticks to sophisticated overnight creams to nail polish, everything from any perspective is limitless business potential.
Of course, the creation and / or transformation of businesses to more effectively attract the female market it requires an intelligently planned strategy.
For something, understanding this business principle banks now offer accounts and credit cards exclusively for women. Appliance stores now make washing machines, coffeemakers, and irons in new, modern, and eye-catching designs that appeal to them.
Definitely! conquer them, understand them and attract them
more than a business, it is an art.
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