A few days ago I attended a medical service center because my wife had a knee pain. The pain had increased in recent days so we decided to go for an emergency checkup.
The service in the hospital was very good, the facilities and cleanliness were excellent, the nurses treated us quickly, courteously and the insurance person gave us due attention. I could say that everything was going very well until we had to go to the trauma doctor on duty to make his diagnosis.
At first, he attended us with an apathetic attitude, showed little interest in the annoyance expressed by my wife and even seemed as if he were thinking that attending us was a waste of time because it was probably a “minor emergency” for him.
After he made his diagnosis, we were sent back to his office to issue an order to later attend his office for follow-up. When we entered, he looked up without lifting his head and with a “tired” expression on his face he gave us a prescription and a note to attend his clinic 3 days later for an additional checkup.
When we got out of there, we both had an unpleasant feeling of being poorly cared for and in short, the health care experience that was the most important thing to us was disastrous. We looked into each other’s eyes and decided that for nothing in the world we would attend the clinic of this doctor who denoted very little or nothing of importance for his patients.
In fact, when I analyzed what happened better, I thought that I would hardly consider attending this medical center for an upcoming need.
I believe that promoting professional services effectively is extremely important and especially when it comes to people. This example allows me to give doctors, lawyers, psychologists, and all independent professionals some important advice so that they can increase your sales and have better income:
- It considers everyone as a unique, individual client with important needs.
- Never underestimate any of your clients no matter how small the income they represent.
- Always strive for a friendly and relaxed personality, people do not like to perceive that they are treated in a hurry or that they are one more on your list of patients.
- Explain clearly and with minimal technicalities the information that your patient needs to know in order for them to understand it properly.
- People are not interested in bad news and do not seek you out for it. If the diagnosis is not the best, one must learn to transmit it tactfully.
- Tiredness is not an excuse to provide poor care. If you have had a heavy routine, have a good coffee, take a shower and try to return with the best disposition.
- If you work for a state institution remember that your name is important wherever you are and that people will remember you all the time so don’t give it less value than it deserves for anything.
As you can see, these simple tips have nothing to do with the price or the value of your fees. And I can assure you that the professionals who practice these tips have clinics where patients and recommendations are never lacking.
Plus tips to improve your income:
