That is how simple Candy Crush is, already considered one of the most sensational games of recent times. And it is not for less because there are millions of people who play it and who in addition to their time also invest several dollars to continue advancing in level.
With more than 500 million downloads, this entertaining game represents another of those great, successful and millionaire business ideas that surprise and cause amazement. Today we will analyze some of the factors that make it successful and from which we can learn valuable lessons of digital entrepreneurship.
What makes Candy Crush so successful?
For those of us who have played it at least once (and I include myself), this popular game has some characteristics that make it tremendously irresistible and that are interesting to observe:
- The concept of the game is very easy to understand
- Does not require sophisticated or complicated controls
- It is not based on images with 3D movements or complex things
- It can be played by people of any age with great ease
- Downloading is simple and free!
- It works on all types of electronic devices (mobiles, tablets, laptops, etc.)
- Works on any platform and operating system (windows, apple, android)
Additionally, we must emphasize that the game works on the Facebook platform which makes it highly social, thus adding the possibility of being able to be “promoted” for free by the same users who have already downloaded it and who are enjoying it, and can also share their results and compare them with those of your friends.
This proves the enormous power of social networks whose cost / benefit ratio can be very high.
What is Candy Crush’s business model?
As simple as it sounds, essentially Candy Crush is free. You can download it to your cell phone in just a few seconds and start playing immediately.
The challenge, as we have mentioned, is to go up the levels and for this you only need to meet the proposed goals of “eliminate the jellies” or “lower the fruits”. Something very simple but that gradually increases its difficulty.
As long as you are successful in completing the levels you can continue playing almost unlimitedly but when you find it difficult to overcome a level and you run out of the five lives you have available, then you will need to turn to one of your friends on Facebook to help you by giving you some additional life or else paying a couple of dollars with your credit card.
So that we understand how does this business workLet’s do some math. Suppose that of the 50 million users that this game has, only 3% occasionally buy a few lives. That 3% would represent 1,500,000 users.
If on average those people invested $ 10 a month to continue their addiction to Candy Crush, then we have monthly earnings equivalent to 15 million dollars a month.
Candy Crush Saga was launched by the King firm in November 2012 and this month on its first anniversary, unofficial reports suggest that its earnings exceed $ 200 million a year and although its creators say that you could play a lifetime without paying a only penny, the strategy checks that this is a highly profitable business.
Video games are still a profitable business
As we have mentioned in previous posts, video games are still a very profitable industry. The list is endless and although we cannot forget also sensational games such as Pacman, Tetris, Mario Bros and even the Nokia games series, Candy Crush, recently preceded by FarmVille, it is definitely the sensation because it has all the features that are needed. to be a a millionaire business idea.
Finally, we must highlight the extraordinary fact that in this game there are no prizes, beyond the personal satisfaction of knowing that you have completed the levels you face every day and even better if your skills exceed those of your friends to advance in the game.
In short, for users and its creators, Candy Crush is “divine!“
