“Edwin, I started my business, opened a store and invested all my savings to sell such a product. But I am having problems because the clients do not arrive. I advertise, flyers and have good prices but I can’t sell and I’m already worried … what can I do?“
Unfortunately many entrepreneurs wanting to build something make the serious mistake of “jump into the water” Y start a business without proper preparation. They have a lot of enthusiasm and some capital but you should know that in the real world, that is not enough.
I have constantly blogged about this and considered this to be a good time to remember it as next year is approaching and with it comes new expectations, dreams and projects. And my wish is that you can carry out those dreams but taking safe steps and with greater chances of success.
So in the first part of this post, I want to share with you some things that are important for you to take into account for your endeavor, before starting your business and that I am sure will avoid many problems and anguish during the operation of the same.
Don’t Start Your Business Until You Have …
- Made a conscious plan that answers the most common questions: What do you want to do? How are you going to do it? What do you need to do it well?
- Researched your competition and know everything about them. What do they do well? What are their prices? What are their weaknesses?
- What is your market: What is the profile of your client? Their age, socio-economic range? Interests?
- What is your greatest strength: What do you know how to do well? What can be an advantage over your competitors?
- What is your greatest weakness: How will you overcome that weakness? How can that weakness affect you in your business?
As you can see, these are just a few simple questions that you need to answer. before undertaking anything.
As I mentioned, having enthusiasm is fine, enthusiasm and energy are important ingredients in an endeavor because they have to do with the emotional part. Now add the rational part to it. Analyze, plan, think and make all the points clear before even investing a penny.
This advice may sound a bit harsh, especially if you really want to open the doors of your business todayBut I am sure that waiting a few more days and solving these questions will guarantee you many nights of restful sleep.
So don’t start your business, if you haven’t read this.
Wait for the next part of this post …
