Within the innovative business models there is one in particular that is very fashionable and that for its convenience can be used by any small and medium-sized business owner as a strategic channel to increase their customer database and therefore their sales.
This business model is that of the so-called offer websites, aggressive marketing, discount coupons or Magic Coupons, which base their success on the possibility of accessing a segment of customers that would surely not be reached by traditional means.
What is the discount coupon sales model?
Essentially this business model has 3 actors: The merchant, the coupon company and the customer. These 3 actors unify their commercial interests in a system that promotes special offers and discounts that they promote daily through their website or by email.
The trader
First, the business or merchant company must be willing to grant special prices to some of its products or services without investing a penny in direct advertising since they will be promoted as part of the promotional package of the coupon company.
In exchange, the merchant gains a new customer and the possibility of more sales in the short term, as studies show that 25% of consumers buy more than just what is offered in the coupon and at normal prices.
The client
The sense of exclusivity makes the customer be attracted to consume the offers and discounts that are offered daily, especially because they are usually attractive discounts that are not available elsewhere.
Hence, the relationship is perfect because the customer finds great prices and attractive offers and the merchant receives new potential customers.
The Coupon Company
Meanwhile, the promoter or coupon company becomes the perfect ally for the placement of your product and in return will earn a commission for each client that they can take to your store. Customer that if you manage to retain it will represent more sales in the future. A perfect example of this type of company is Couponsmagicos, a portal in which coupons not only promote, but can also be shared by the same users.
Trading Contracts
Each collective purchasing company manages different conditions that have to do with the terms of permanence in the program, the costs for advertising support and the commissions per sale. Likewise, most offer you support in the design of advertising campaigns. Hence, partnering with the right company can be a very profitable strategy for your business.
