Advertising by mouth to mouth or face to face?

When a person talks to another about your company, your person or the experience they had doing business with you, that is called word of mouth advertising.

In fact, people may or may not speak well, but the important point is the impact and significance this has directly on your business or product.

“It takes 20 years to build a reputation and only 5 minutes to destroy it.” – Warren Buffet

It is said, in a colloquial way that a Satisfied Customer It can attract you 5 more clients and that an annoyed or dissatisfied client will scare you away to at least 8 potential clients (minimum).
However, this is NOT true today!

So is. And it is that without wanting to be pessimistic. Things today have changed for better or for worse thanks to social networks. If we take this behavior to the digital level, an annoyed customer today will express his anger on his Facebook wall where at least 150 of his most active friends will see him.

Some of them will share it and if the publication is striking enough it will go viral with what probably about 300 people will find out what happened. Do you see the impact now?
Can you understand how an organization’s reputation is weakened if customer satisfaction is neglected?

See also  Starting a Consulting Company

Then it will also be easy to understand how gigantic companies have grown thanks to their good reputation that is consolidated by what people speak one to one, person to person, by word of mouth.

We are always communicating

We all work like this. Do you remember the last time you saw a good movie at the cinema?
How many people did you recommend to see it? And if the movie was very bad, how many did you suggest not to waste their time?

We are human and part of our natural instinct is to seek confidence. And nothing inspires more confidence than a recommendation from a friend.

If that friend, relative or coworker recommends something to us, that inspires enough confidence because he is someone who is not going to cheat on us. There is a bond of appreciation and vice versa.

In business it works the same. Your product It can be great, your marketing strategy too, your salespeople can be the most incredible, but the most powerful tool for or against you will have in your company is your own customers and what they can say about you.

The word of mouth advertising, or face to face is very powerful. Many network marketing businesses actually base their strategy on this powerful tool as it works wonderfully from person to person, conveying enthusiasm, faith and belief about any system.

Today more than ever, in the 21st century, understanding this principle and establishing customer service standards can make the difference between a thriving business and one that is disappearing. And if we talk about social networks, you also have to train your staff in crisis management and how to emerge victorious from bad comments on the Internet.

So remember, build your organization considering the power of what people have to say and make sure it’s a good thing!

You can bookmark this page
Start a Sauce on the Side Franchise

Start a Sauce on the Side Franchise

We think that fresh food is something specialThat's why we're doing everything from scratch here at Sauce on the Side ...
Here's How Google Does It: 3 Lessons From Business Innovation

Here’s How Google Does It: 3 Lessons From Business Innovation

image: wikipedia I still remember the last years of the 90's when users of that time used mainly two email ...
⋆ 5 Reasons Why You May Be Denied An EIN ⋆ American Business

⋆ 5 Reasons Why You May Be Denied An EIN ⋆ American Business

You may need to apply for an Employer Identification Number (EIN) with the IRS if you started a new business, ...
5 Signs You're Losing a Sale and How to Save It

5 Signs You’re Losing a Sale and How to Save It

Having a good eye for when a sale degenerates requires intelligence and insight. Here are five red flags and strategies ...
5 Important Decisions to Create a Healthy Company

5 Important Decisions to Create a Healthy Company

Which of these points would you give priority when planning your company? Choose the color of the walls Choose the ...
How To Do Business With A Blog

How To Do Business With A Blog

Blogging is currently one of the most dynamic and versatile ways of doing business that we can count on on ...
Start the Grout Medic Franchise

Start the Grout Medic Franchise

The Grout Medic: A national network that delivers superior resultsThe Smarter Cleaning Business FranchiseThe Grout Medic leads the grout and ...
⋆ Major changes in the POS industry ⋆ American Business

⋆ Major changes in the POS industry ⋆ American Business

The POS industry is one of the most dynamic. Business owners and retailers should always keep abreast of the latest ...
Start a Fire Island Grill Franchise

Start a Fire Island Grill Franchise

AN AMAZING ISLAND INSPIRED FOOD FRANCHISEA unique and delicious franchise opportunity!Fire Island Grill is an easy-to-use model with limited staff ...

Featured

Start a Spitz Mediterranean Street Food Franchise

Start a Spitz Mediterranean Street Food Franchise

AN ON TREND FOOD FRANCHISESPITZ is a fast-casual franchise company that creates Mediterranean street food from scratch. SPITZ is a ...
5 Ways to Prevent and Keep Your Business Secure from Cyber ​​Attacks

5 Ways to Prevent and Keep Your Business Secure from Cyber ​​Attacks

Do you think your small business is immune to cyber attacks? Think again.Cyber ​​attacks are the order of the day, ...
10 Ideas Para Ganar Dinero Por Internet Desde Casa (Actualizado)

10 Ideas Para Ganar Dinero Por Internet Desde Casa (Actualizado)

Las grandes oportunidades de negocio en Internet en verdad existen y los millonarios de la red lo comprueban.Muchos de estos ...
⋆ The Importance of Driver Safety Training ⋆ Business American

⋆ The Importance of Driver Safety Training ⋆ Business American

It's natural for a parent to worry about their teen driving. With limited driving experience, you worry about keeping your ...
The Benefits of Being an Entrepreneur at Home

The Benefits of Being an Entrepreneur at Home

A decade ago, it was unthinkable for people to live with a work at home. However, trends have mainly revolutionized ...
how to create the perfect business plan ⋆ American Business

how to create the perfect business plan ⋆ American Business

Starting a home business is not easy. While the initial part can be exciting, there are many things you need ...
Start an Apricot Lane Boutique Franchise

Start an Apricot Lane Boutique Franchise

Join the # 1 Women's Fashion Boutique Franchise!Welcome!Imagine waking up every morning and looking forward to doing something that you ...
3 Reasons Why Your Business Needs a Blog

3 Reasons Why Your Business Needs a Blog

Content Marketing consists of generating value for your customers, delivering something that goes beyond the product or service you offer ...
World Record: 1,000 Books in 1,000 Days - Gabriel Blanco

World Record: 1,000 Books in 1,000 Days – Gabriel Blanco

I've seen people break world records of all kinds. Some for various abilities and some even for wild and mindless ...